E-Commerce SEO calculator & strategy estimator
Estimate your growth trajectory and identify technical growth bottlenecks across 4 core SEO pillars.
ROI estimator
Your current performance vs your projected upside
Enter your current store metrics, then see the difference a Growth Engine engagement is modelled to make against today's organic performance.
Step 1: Input your current monthly metrics
£29,250
Current monthly organic revenue
£351,000
Current annualised organic revenue
Step 2: Your projected SEO growth
Today
£29,250 /mo
Projected with Growth Engine
£39,257 – £50,695 /mo
+£10,007 – £21,445/mo additional organic revenue
Year-1 total: £351,000 today → £492,534 projected, including a 9-month ramp.
34%–73%
Applied to your current baseline of £29,250/mo
+882.9%
Net return on retainer
£141,534
Year-1 revenue gain (9-mo ramp)
2.0 mo
Estimated payback period
Modelled on the Growth Engine lift range against our starting £1,200/mo baseline retainer · £14,400 annual.
All scopes are tailored specifically to your site architecture and growth goals.
Lift percentages are benchmarked from comparable e-commerce engagements and scaled to your store size — no analytics access needed at this stage.
- Duplicate variant URLs competing with canonical PDPs
- Faceted navigation generating low-value crawl paths
- Inconsistent internal linking from collections to high-margin SKUs
The framework
4 core SEO pillars
Every engagement is built on the same four pillars. Expand each to see the deliverables.
- Log-file analysis to map real crawl allocation across templates
- Faceted navigation rules: which combinations are indexable, crawlable, or blocked
- Structured data coverage audit and template-level schema deployment
- Rendering audit — SSR / edge rendering verification for headless stacks
- Index bloat and duplicate variant consolidation strategy
Engagement tiers
Compare packages
Select a tier to re-run the estimator against its projected lift range.
Core Technical Lift
Ideal for newer / foundational stores
Custom engagements starting from £1,200 / month
Projected lift 15–35%
- Technical focus
- Crawl + index hygiene, Core Web Vitals baseline
- Schema deployment
- Product, Breadcrumb, Organization
- Content output
- 4 optimised category pages / mo
- Category architecture & internal linking
- Core category hub structure + breadcrumb fixes
Growth Engine
Ideal for scaling stores pushing market share
Tailored engagements starting from £1,200 / month
Projected lift 35–75%
- Technical focus
- Faceted nav control, internal link graph, PDP templates
- Schema deployment
- + Review, FAQ, ItemList, Offer availability
- Content output
- 10 assets / mo incl. buying guides
- Category architecture & internal linking
- Hub-and-spoke rebuild + internal link rules
Enterprise Authority
Ideal for mass-SKU operations dominating search
Bespoke enterprise scoping · Custom retainer
Projected lift 70–160%
- Technical focus
- Log-file crawl budget modelling, SSR/edge rendering, migration governance
- Schema deployment
- Full entity graph + programmatic validation
- Content output
- Programmatic hubs + 20 assets / mo
- Category architecture & internal linking
- Programmatic internal linking at template scale
Proof, not promises
Results from stores like yours
+61%
Average organic lift, year one
120+
E-commerce technical audits delivered
9 yrs
Enterprise SEO specialisation
The audit alone surfaced crawl issues our agency had missed for two years. Organic revenue was up 48% within six months.
Head of E-Commerce
UK homeware retailer, 40k SKUs
Finally an SEO partner that talks revenue, not rankings. The faceted-navigation rebuild paid for itself in the first quarter.
Founder
Shopify fashion brand
Our migration held 100% of organic visibility — the first replatform that didn't cost us traffic. The roadmap was forensic.
Digital Director
Adobe Commerce electronics store
Risk assessment
Critical technical hazards
The Migration Trap
Replatforms routinely lose 20–60% of organic revenue when 301 redirect maps miss legacy category and paginated URLs. Redirect logic must be validated pre-launch against crawl and log data, not after traffic drops.
JavaScript-Heavy Frameworks
Headless React / Next.js storefronts that render product grids client-side delay content discovery and starve crawl budget. SSR or edge rendering must be verified per template, including facet and pagination states.
Developer Implementation Bottlenecks
Recommendations that sit in a backlog produce zero lift. Fixes are shipped as ticket-ready specs with acceptance criteria and QA checks so they clear sprint review instead of stalling.
We review your store
Technical crawl and template analysis against the four pillars.
You get a prioritised roadmap
Fixes ranked by revenue impact, mapped to your platform.
Strategy call
Walk through the findings and your projected lift with a strategist.
Request a strategy call
Get your technical growth audit
We'll review your store against the four pillars and return a prioritised roadmap with your estimated lift range — plus an instantly downloadable strategy report.